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Vans has also donated a total of $200,000 to four global organizations that serve the LGBTQ+ community around the world.
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Vans released a special video highlighting all four of the artists.īut that’s not all. The creatives included are Tyris Winter, "a multifaceted artist who blurs the lines between poetry, fashion, and dancing," and Serena Isioma, a 20-year-old, first-generation, Nigerian-American artist who combines alternative, indie, hip-hop, and R&B to create their own unique sound.Īlso included are Mich Miller, an LA-based painter, printmaker, muralist, and installation artist whose "practice is informed by a commitment to abstraction and investment in printmaking, painting, design, queer histories, and queer theory," and skateboarder, photographer, and creative director Sam McGuire, who has been shooting for skateboard magazines and brands across the world for over a decade. Vans hopes that by doing this, they’ll help lift up these artists, acknowledge the contributions LGBTQ+ creatives make in the world, and inspire others to reach for their dreams. The project showcases four queer artists, each doing their own unique thing and expressing who they are through their art. Instead of the typical rainbow tie-in product to celebrate the season, this year, popular skateboarding shoe and clothing brand Vans is highlighting four talented queer creatives. Now this is how companies should celebrate Pride.